Why made to measure

On cutting once for one body, the record sewn into every lining, and a guarantee that treats a poor fit as work still owed.

Why made to measure

Cut once, for one body

Every REHMAI garment begins as a length of cloth from a named mill in Biella, Huddersfield, Como or Paris. It is cut once, to eight measurements taken from one body, and finished by hand. Four to six weeks later it arrives, and it fits in a way nothing off a rack ever will.

That is the whole method. Everything else the house does follows from it.

The average body does not exist

Ready-to-wear rests on a compromise so old it has become invisible. A size is an average: a body worked out on paper so that one pattern can be cut a thousand times. Nobody has that body. The garment is finished long before you arrive, so the fitting runs in reverse, and you go looking for the size that is least wrong.

When a garment is made for you instead, the change is quieter than you might expect. The shoulder ends where your shoulder ends. The cloth hangs from the body instead of catching on it. Nothing pulls, and nothing needs letting out later, because nothing was cut for someone else.

None of it photographs dramatically. You notice it the way you notice a well-hung door, as the absence of a hundred small wrongnesses.

The label that answers

Sewn into every piece is the WaveWear label. Tap it with your phone and it shows the artist behind your lining print, the fabric run your piece was cut from and the measurements it was made to.

Provenance is usually a story a house tells about itself. The label turns it into a record that travels with the garment. The lining print carries its artist's name. The cloth traces back to a particular run at a particular mill. The measurements confirm the piece was made to one body, and whose. Proof of provenance, and of ownership.

Standing behind the cut

A house that cuts once has to be certain of the cut, and certainty needs somewhere to stand. Ours is the Perfect Fit Guarantee: if your piece does not fit the way it should, our ateliers will alter it, or recut it entirely. Speak with your stylist and we will make it right.

A refund treats a poor fit as a misunderstanding to be unwound. The guarantee treats it as work still owed. The garment stays yours, and the house keeps working until the cut is correct. That was the arrangement between a tailor and a customer for centuries, and we have found no reason to improve on it.

What you are actually buying

A garment with one owner, cut once from named cloth, with its record sewn into the lining. Made this way, a piece takes four to six weeks and asks ninety seconds of your time before the work begins. Begin with a single considered piece.